Google conducts scores of experiments and usability studies quite frequently just to improve their products. Have you ever thought what the relation between products and usability is? Usability is akin to user experience (UX) that has close links with products. Google want to access how users feel about the products
Marketing is evolving from year to year. Both small and big businesses develop strategies to attract new customers and stand out from the competitive offerings. To prefer you among other companies, the client has to notice your brand essence not only in products or services but also in marketing activities.