Whether you are running our own website or juggling a few clients and their websites, sometimes you just do not understand why things are not going the way they should. Sometimes it is that your site can not seem to make the first page of Google, or the bounce rate seems a bit too high. Regardless of the reason, website analysis tools can be utilized to help diagnose the problem and lay out the necessary steps to improve your site.
What are Website Analysis Tools?
There are many website analysis tools out there and they all, for the most part, have similar features. Areas such as monitoring site speed, website security, website structure, as well as mobile friendliness are common aspects that website audit tools analyze during their scans.
Some web analysis tools go further than others, and you will find that several are only available via monthly or annual payment. The paid tools often offer more advanced features which can be useful for more experienced webmasters looking for optimal results. Make sure to check which of these tools offer free trials or a free demo analysis to get a good feel for their interface and audit reports.
When it comes down to it, almost any website analysis tool can be useful for you. It’s a must for serious webmasters if they are trying to make a professional website, and for SEO agencies to better serve their clientele.
Why is Website Analysis Important?
Website analysis is super important because without knowing what errors your website has, how can you possibly know what to fix? It is important to fix any speed, responsiveness, and SEO issues your site is experiencing. If your website is not properly set up for Website Analysis, you will end up losing a lot of traffic to those who do have their website set up it. Sometimes the things that are holding your or your client’s website back are a few errors on the back end.
While nobody necessarily likes to hear about the things that are going wrong, the best part of website analysis is that it is usually quite easy to make the necessary improvements. It is just a matter of having the right tools to help you find and identify the problems. To help you out, we are going to go over the top 7 website analysis tools that you should be using right now. Let’s get started.
1. Screaming Frog
Screaming Frog is a very advanced desktop program. It crawls your entire website at once with their infamous SEO Spider Tool, and creates a detailed analysis of it. It gives you access to reports on 30 different parameters including Outlinks, response time, meta, anchor text, security, and more!
Not only does Screaming Frog help you find any website errors, it can be used to help properly set up your website as well by helping you generate sitemaps, integrate with Google Analytics, and so much more. Keep in mind not all of these features are available in the free version.
The only real downside of Screaming Frog is that performance is not the best on slow computers, also the program can be a bit of a resource hog. Aside from that, Screaming Frog is an effective analysis tool and can be utilized by agencies and freelancers alike. It is website audits which are full of information about your website performance. Screaming Frog is a great tool for on-page SEO.
2. SE Ranking Website Audit
SE Ranking is a great tool, not only for finding website errors to fix, but also for the list of tasks it prepares for your web devs, designers, or writers. This will save you from technical issues that could be annoying, especially when you have a team. The more prepared everyone is when it comes to the initial website set up, the more time and frustration saved.
A website audit run by SE Ranking has 70 parameters in total including Domain overview, content, images, link analysis, meta, mobile optimization, and much more! This makes SE Ranking Website Audit one of the most comprehensive website analysis tools out there.
With an SE Ranking deep website audit, you can take your website and push up its Google rankings. By exposing vulnerabilities, you will be able to take action and make the needed improvements to your website.
Seoptimer is an auditing tool that can instantly get you a report citing critical errors on your website, as well as what changes you should make. The best part of Seoptimer is that it’s 100% free, making this a great way for those of you on a budget to get a detailed website analysis.
With a free website audit from Seoptimer, you get an in-depth, step-by-step rundown on what you can do to improve your sites performance, SEO, responsiveness, and more. For how detailed the audit is for free, Seoptimer is a favorite of many webmasters and agencies across the globe.
MySiteAuditor is a great auditing tool, especially for SEO agencies. This tool can integrate with your website to help you get more leads. The results can be sent to you via email or in a downloadable PDF. While this is an exclusively paid analyzing tool, you can try it out for free with a 10-day trial.
With MySiteAuditor, you can stay up to date with all your websites’ performances as well as any clients’ websites. As we said, this is a tool that is especially useful for any SEO agency. Get impressive, detailed audits in less than a minute and present them to potential clients as well as your current customers.
5. SEO Site Checkup
SEO Site Checkup is an analysis tool that audits your website with 45 checks within 6 categories. The tool is free and also has a paid version with additional features. An SEO Site Checkup looks into a website to identify any SEO issues, mobile usability, server issues, security issues, and more.
A free audit from SEO Site Checkup will give you an ease to follow explanation on what errors were found on your site. Like many of the other website auditing tools, you can choose to go with a paid version to take a look at your competition’s web performance.
6. Site Analyzer
Site Analyzer is an SEO audit tool that gives you 20 free analysis per month. You can upgrade to the full version for a fee and then get an unlimited number of audits. These tools test your website’s usability based on 50 different parameters.
Check up on your website’s performances, SEO, broken links, ranks, backlinks, competitors and more with the Site Analyzer. Unfortunately, with the free analysis, you are limited to the details that you can see, though there is a free 14-day trial if you are interested in what Site Analyzer has to offer.
Woorank is a great tool that audits your website, it comes in both a free and paid version. The tool works for all kinds of people, from SEO agencies to website owners. However, the drawback is that without a paid account you will not be able to generate a lot of reports per month. The cheapest plan they offer is $49 per month, so it is worth looking into.
Get back information on all different aspects of your website’s performance to help make improvements, provide detailed PDFs and explanations to your client and check up on the competition, Woorank is a handy tool that has a lot to offer.
Any website which is serious about its presence should be able to pass a website audit with flying colors. If you find your website needs improvement, take action as soon as possible. Once you have your website optimized, you will see the difference very quickly. The before and after results should be significant and you will not waste your time wondering what might be wrong.
There really are so many different tools that you can choose from. Everyone will have different needs, so further research can be done on each of these tools. While these tools generally analyze the same aspects of your website, each one is different in their audit presentation as well as how much information they give you with a free analysis.
The most famous website audit tools may not be everyone’s favorite depending on personal preferences. You can always utilize a lot of these programs free versions before you buy, a lot of these tools are offering 7-14 day free trials to give you a taste of what they can accomplish. This will give you a chance to try out the interface, run several full website analysis checks, and see just what you’re getting before you fully invest into it.
There are no excuses for not getting your website properly set up! So, get out there and get a website audit to take your website to its full potential.