There are many websites that make users visit them again and again. Have you ever wondered how they have managed to do so? No, this is not magic; they use certain psychological techniques that pull at our emotional strings, driving us towards them consistently. Here are a few such techniques that can help in keeping your users engaged at all times:
Make the most out of Familiarity bias
We generally get biased towards the things that we are familiar with. These are things that we trust and feel comfortable about. Any new thing confuses and scares us, making us feel uncomfortable. However, through repeated exposure we slowly start developing a fondness for the things that we were confused about, initially. Let us look at an example to understand this better…
When iPhone was released, it created a lot of confusions due to its completely touchscreen feature, pinch-to-zoom gesture and no physical keyboard. It was a completely foreign idea. However, the interface was something everyone was familiar with. Apple used a virtual keyboard for its iPhone that looked exactly like its physical counterpart. The calendar that it designed was a replica of a physical calendar. The familiar patterns that apple used outweighed all the confusions and made many purchase iPhones.
Takeaway: Familiarize your users by offering a demo or a tour that will introduce them to your app or product.
Use Relative Value Techniques to help your users decide
Whenever we are given too many choices, we find ourselves comparing them. However, we will need a starting point in order to make this easier. This is where relative value techniques can help. For instance, consider a pricing table. When you make them view the prices of comparable products, they find it easier to justify their purchase decision. You may find a lot of such tables on many websites that help people compare different features of products and make their decision.
Takeaway: Create a comparison table and highlight the key features of your product when comparing the same with the products of your competitors. By doing so, you will help your users in deciding easily and quickly, leading to a faster conversion.
Help your consumers jump onto the Bandwagon
Opinions of people we know have a lot to do with our purchases. Jumping onto their bandwagon is almost always on our minds whenever we see our family members or friends signing up to a service or enjoying a particular product. It is the Fear of Missing Out or FOMO that triggers such purchases.
Takeaway: Highlight the experiences of people who have purchased your product. Showing people who are enjoying your product helps in inspiring consumers to buy your product.
Establish Trust through Authority
You may have come across advertisements that use an authority figure to convey their message to their target audience. This is because such an authority can easily trump our instincts. We start obeying what has been told to us, without even questioning it. This will also help in building trust for the brand that promotes its products or services through this method. You can also use statistics and infographics to emphasize the reliability of your organization.
Takeaway: Try and establish authority via reviews, testimonials and data to build trust for your brand or product. These data and testimonials should be visible on your website clearly without any barriers. This has been aptly done by MotoCMS. It has included testimonials of customers and fed enormous amount of data to encourage the visitors to click on the Buy Now Button.
There are many more such trends that you can adopt in order to keep your users engaged and drive them towards the action you want them to take. Not only does this help in faster conversions, it will also increase your customers’ loyalty towards your brand, while enhancing user experiences.