OptinMonster Review: The Best WordPress Newsletter Plugins for a Clever Blogger

This is out in the open that generating a list of emails is one of the best practices to grow your blog or online business. In order to increase the email subscribers, every blogger and online business owners are using as many tools as they can. Everyone wants to gain user’s attention and to accomplish this typical task; pop-up opt-in forms are the most efficient way. It has proven to be the best practice to grow your email subscription list in spite of the fact that it might be annoying. And since they are quite effective in seizing a user’s responsiveness, everyone focuses on upsurging email subscription.

You can find a number of WordPress Newsletter Plugins for the task. However, one of them has evolved to rise to the top- OptinMonster plugin. It has been acclaimed in the present online market as the best lead generation software. In addition to remarkable customary features, it comes with numerous different options. Also, OptinMonster plugin has eye-catching out of box designs which enable your opt-in form ready to be used in a couple of minutes.

Let’s have a look what OptinMonster offers which makes it so special in lead generation market.

The Rudimentary Facets of OptinMonster

OptinMonster initially was just one of the WordPress Newsletter Plugins. However, now it has evolved itself into full-on list building platform which enables a blogger to create, test and deploy opt-in forms.

Check out this list which includes some of the many features OptinMonster plugin offers to its user.

  • Striking form designs
  • Page level targeting
  • Built-in analytics and reporting
  • Integration with all custom HTML forms
  • Amalgamation with all major email providers
  • Exit-intent Technology
  • A/B testing
  • Limitless forms for use on your site
  • User Friendly

So, let’s not just plunge in the features of this ultimate tool of lead generation. Well, have a look into its pricing.

OptinMonster Pricing

  OptinMonster Pricing

OptinMonster is available in yearly as well as a monthly fee. All you have to select is the plan. There are three plans to select from. All the three plans come with 14-day 100% no-risk money back guarantee.

The most basic plan is available for $9/month or $49/year. This plan gives you access OptinMonster for one website. As it is a basic plan, it facilitates the user only for the Lightbox opt-in form type, unlimited forms, A/B testing, Monster links, List Segmentation and Page Level Targeting. It could be proven as the best way to test OptinMonster. With this plan, one can try the compatibility of the interface of OptinMonster. FYI, this plan does not include exit-intent technology.

The second plan is named as Plus Package which is available for $19/month or $99/year. It allows you to use OptinMonster on three websites. It includes Lightbox, After-post, Floating Sidebar, Slide-in option types and also facilitates you to lock some of the content, this content will unlock only if the user subscribes to your website (This is one of my favorites). Even this plan also excludes the Exit-intent technology.

And finally, there is this Pro Package, which is available for $29/month or $199/year. This allows you to use OptinMonster on an unlimited number of websites. It includes all the opt-in form types. In addition to that, it gives you access to all the features of OptinMonster. Exit-intent technology is accessible in this plan only.
OptinMonster Features worth knowing.

Let’s learn about some of its many features:

Exit-Intent Technology

Exit-Intent Technology

The most noteworthy feature of OptinMonster plugin is the Exit-Intent Technology. “About 70% of a site visitor who leaves never returns to your site” This was quoted by OptinMonster and quite frankly it is a well-proofed fact. To avoid this, OptinMonster detects exactly when a user is exiting your site and when it does, it launches a popup opt-in window.

By this technology, your user will not get annoyed with popups when surfing your website. With this tool, those who want to leave your website might get a chance to change their mindset. I know it sounds complicated, however, in reality, it works like when the plugin detects that your cursor leaving the page area, it fire up the popup at that particular time.

A/B Testing

A/B Testing

OptinMonster makes the A/B split testing as peeling off a banana. It is just like you are just a ‘push a button away’ from all the brainstorming calculations. And the way OptinMonster shows the secondary data, it is incredibly user-friendly. All you have to do is name your split test and edit the design. You just have to wait for a while and you will get all information you need along with the comparative study of up to 10 highest converting pages. And trust me it is incredibly useful when optimizing conversion rate of your opt-in.

In addition to this, OptinMonster plugin has integrated with Google Analytics to provide even more in-depth research analytics, such as the user-agent data for every opt-in as well as the referral page for each conversion.

Page Level Targeting

Page Level Targeting

With Page Level Targeting feature offered by OptinMonster, you will be able to offer your user unique offers and campaigns. You can give exclusive offers on the basis of visitors’ location and interaction on your website.
This feature enables you to fragment your subscribers on the basis of their interest and interaction history on your website. This means now, you can send more appropriate emails to your subscribers.



MonsterLinks is a signature of OptinMonster. With this feature, it enables you to turn an image into a link. Actually, it is more than just that. It simply turns a link into a 2-step opt-in process which activates a popup asking the user to subscribe.

OptinMonster Alternative

If you are one of those who does not like the idea of Email Pop-up, I would recommend you not to try OptinMonster. However, you can go for Sidebar eMail Optin Form or Mobile eMail Optin Form to make most out of your website. All these come in 14-days trial packages.

A Verdict on OptinMonster

OptinMonster is insanely easy to operate and with a WordPress site, it will be up and running in no time. All the options are self-explanatory, and if you did not get that in first look just hover your pointer over the option. Merging Google Analytics is way too much easy.

I have to add here that the basic plan is very much limited; however, it could be a good start for those who have just started building their email list. The A/B split testing is wonderful. It allows you to test items separately such as text, images, title, and colors. So, it is like a must to have plugin if you are looking to grow or maintain your email subscriber. My verdict on OptinMonster is that try it once and I bet you will love it forever. And if you are currently using OptinMonster, Please do share your experience with us.

Sarah Clarke

Sarah Clarke is the writer here. She works for a WordPress Web Development Company, WordSuccor Ltd. and handles a team of experienced WordPress Plugin Developers who are experts in developing any Custom WordPress Plugin. She loves to share her knowledge with others on the web in her free time. You can follow her company on Google+, Facebook, and Twitter.

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