Nowadays, the animation in web design has become an integral part irrespective of the kind of website you are developing. Initially, some people thought that animation was just used to introduce an element of entertainment to the website. However, it has come out clear that animation enhances the level of productivity of the enterprise. The most important thing is to be careful how you use animation effects on the site.
Some of the factors that have increased the role of animation in modern web design include better browsers, improved bandwidth, and faster internet connections. The animation is no longer what you could look at as a decoration in the corner but a great mover of business. Currently, the animation plays the intrinsic role of interaction and you cannot compete favorably in the market unless you introduce animation to your website.
The guiding principle is to use the right technique while introducing animation to your web design. The level of success depends on the way you put animation effects on your website. Here are some tips on how to use animation to maximize productivity.
It goes without saying that movements are highly effective in capturing the attention of people. The eyes will go for a moving site if all the other websites are stagnant. The visual hierarchy that your visitors see will turn into great sales in the long run. The animation attraction will make the visitors to spend more time on your website and hence learn about your products. No one will be in a hurry to walk away from your website and this will, in turn, increase the conversion rate.
You can use animation to alert your target audience about new updates, messages, and notifications, new pages or features, the options of ‘what to do next’ and pathways, and provide feedback on the command that the user initiates. There is a very thin line between animation and guided actions. You can use this feature to answer questions about what to do and where you need to go without having to ask someone. Your brand will be more productive once you grab the attention of the visitors to your website.
The first impression is very critical because the purchase decision begins with what the customer sees when he visits your site. You can have excellent offers but a dull website will increase the bounce rate and hence reduce productivity. A competitor who has a moving website with less attractive offers can make more sales than one who has excellent offers with a stagnant website. You can use templates that have different fades, borders, swinging, 3D shadows, and sizes to achieve this objective. What customers see once they visit your site will make them move to the next step of learning about your products or move to your competitor’s website.
Teaching Your Audience
One thing you need to understand is that animated visuals teach more effectively than static images and words. This argument is more applicable when handling adult learners who form the highest percentage of consumers for various goods and services that are available from online stores. Animated visuals insulate a function and show a connection more directly than words or static images. The animation is a useful teaching tool because the object will move as your cursor rolls over it. The object becomes interactive and this will assist you to meet your learning objectives. The customer will take time to gain a lot of insights about your product and see how it is unique from what the rest of the market has to offer. You can make the object to shake or move as long as it enhances the teaching experience.
Most animation studios, like Spiel Creative, use this approach to help improve their clients’ websites user experience. However, the design of these templates depends on the industry and the teaching objectives. The most important thing is to come up with unique slides that will remain in the mind of the user for a long period. Teaching has everything to do with the retention rate of the target audience. The animation will, in turn, increase the conversion rate and enhance the productivity of the brand.
Have Smooth Transitions
Web designers should use smooth transitions to minimize the abrasiveness of the changing screens. Digital mediums can mimic reality by being as smooth as possible. Abrupt changes on the screen may not go on well with your users. Replace any blunt effects with smooth transitions so as to retain the concentration level of your target audience and convert as many as you can into consumers of your products. Transitional animation can assist you to showcase the identity of your brand and make the website more stimulating visually. You can use CSS and HTML to implement useful transitions on your website. The most important aspect is to increase productivity at the end of the day.
Check on any Loading Distractions
Most websites suffer adversely from the loading times. The challenge is that potential clients are always impatient to wait for the site to load yet you cannot skip the process. You can use animation to minimize these drawbacks so as to turn the weaknesses of your site into strength. You can have a fun animation that entertains the user as the site continues to load. You do not want to lose that potential customer because of the website loading times. The loading experience will change from a boring to a delightful one. People will enjoy the delightful loading experience more than they remember the site.
Web designers have realized the importance of capturing the attention of the audience to increase the conversion rate. These experts are finding animation to be one of the most effective tools of attaining this objective. Animation can be used to draw the attention of the audience to your website. Once you get the attention of the visitors, you can still use the same tool to teach them about your products. Animation can also be used to entertain the user during loading time so as to reduce the bounce rate. The underlying enhance the experience of your visitors and increase the productivity of the brand.