The close relation between digital marketing and web design

The close relation between digital marketing and web design

Websites create the online identity for businesses. How people perceive your business entity depends on the quality of the site, hence web designing is critical for any website. Websites create the all-important first impression that leaves a lasting impact on the business fortunes because it is an integral part of the digital marketing strategy. Web design acquires immense importance because the website becomes the central location from where you carry out all online marketing activities. The web design must have capabilities of supporting every aspect of online marketing so that visitors feel completely relaxed and comfortable when using the website. How well you will fare in marketing depends on not only the marketing strategy but also how well the web design accommodates it.  To understand the influence of web design on digital marketing, keep reading this post.

SEO and web design

How well you can run the search engine optimization campaign depends on the web design because some of the optimization measures that you take stem from the web design.  To understand this, you must look at three different scenarios.  Duplicate content is big a taboo ever since Google introduced Panda as it can have a devastating effect on rankings.  Everyone is witch hunting for duplicate content that can happen for the following reasons.

  • Some blogs and news pages might pull content from the posts on their own.
  • Duplicate product descriptions are common on e-commerce sites.
  • Duplicate pages generate automatically.

While you can settle the first issue by taking on page SEO measures like using ‘no follow, no index’ tag, the other two issues are related to web design. Instead of having separate pages for each product, a single page for all products including similar products can eliminate the second problem.

User experience

Web design Malaysia is responsible for the site speed, and it also contributes to easy navigation that adds to the user friendliness of design. Overall, how the user feels is what constitutes user experience, which is a product of web design. Better is the user experience, more will be the viewer engagement, and higher are the chances of lead generation and conversion.

The website speed is a factor in search rankings, and speedy websites result from optimal web designs that use optimized images to enhance site speed. Slow websites adversely affect user experience that causes more harm to the marketing initiatives.  Resisting the temptation of using flashy designs aids the process of smooth navigation that is so essential to making users comfortable on the website. Another important technique is to use visual elements selectively with a focus on those elements that are capable of stoking the right emotions of viewers that enhances their experience.

Branding and web design

Websites provide the perfect platform for creating brands by banking on user engagement. At the first place, users must be attracted to sites that mark the beginning of the branding process. If the design of website does not seem inviting and attractive for users, the branding exercise will never take off because viewers would be turned away by poor web design. The website design must capture the essence of your business and brand that must reflect through the site. It must also build the right perceptions in the minds of viewers about your business not only in the visible elements but build it into the design infrastructure and site set up.

Conversion rate optimization

There is a direct relationship between website design and conversion rate optimization (CRO). Attractive sites not only attract more people but also encourage them to stay engaged and take some action.  To make this happen, the website design must not only be simple and attractive, but it must also exhibit some authority that provides confidence to users about the site quality. Keeping it too simple might not evoke the desired response and making the design too complex can be confusing for users who might turn away. Creating a balance between the two gives the best results in CRO that any marketer would look for.

Web design affects analytics

Since web design is an integral part of digital marketing and the latter is dependent on data available from analytics, it is imperative that the web design must support the working of analytics too.  Although the Analytics tools are versatile enough to accommodate different kinds of web designs including single page websites and can extract and assimilate data, there is yet another feature that the web design must be capable of supporting. Understanding data has no meaning unless you can monitor it and use advanced techniques to measure data to evaluate its impact on the SEO campaign.  When designing websites, you must ensure that the capabilities of advanced tracking are incorporated into the design infrastructure.

With so much of close relationship between web design and marketing aspects, you must make sure that the design revolves around marketing.