A couple of weeks ago, I decided to make a website for my father’s company. Buying a domain name, hosting plan, installing WordPress engine, choosing and installing theme and plugins…it all took me less than half an hour.
Starting a website is a question of minutes these days. Making it rank in Google for the keywords you need… Well, that can take years.
Building an SEO optimized website with strong backlink profile requires analysis, dedication, talent, and persistence. It is no easy task for a first-time website owner. But it still needs to be done if you want to have a steady source of free, razor-sharp targeted traffic coming to your pages from Google.
There are many tools that professional marketers use for backlink, competitive, content, and keyword analysis. But very often you need to check things on the go while working online.
Just for such cases, marketing software developers created SEO toolbars for browsers. Today I will tell you about my personal top 3 toolbars that I use every day in my marketing, SEO, and influencer outreach routines.
This toolbar gives you a sneak peek into the backyard of any website on the web.
To use it to your benefit, identify at least one website in your niche that you want to compete with. On this website click the Similar Web icon in your browser to see how much traffic approximately your competitors’ websites get and what websites send them most traffic.
Check what social networks work best for the websites in your niche, who your audience is, what other websites are going to be competing against.
Most importantly you need to understand, what kind of traffic works best in your niche: referral, social, organic, or other. That will most probably be the kind of traffic your competitors concentrate on and get most of. You can locate that information in the ‘Sources’ tab of Similar Web toolbar.
Overall, Similar Web is a good tool that will often come in handy both for newbies and experienced SEOs.
Your website needs to solve some problem to gain traction. To make your website relevant, you need to know your target audience almost as good as you know your best friend. BuzzSumo toolbar helps you do just that and more.
Most important and accurate insight you can get from BuzzSumo are, of course, people who shared the content.
Open posts on your competitors one by one and, click on BuzzSumo icon and view the ones who shared.
You can also check the most shared content of your competitors’ sites to try and replicate their success with better content on the same topics.
Learn what topics work better in your niche in the moment, what is going viral, what kinds of content and headings perform best in terms of sharing and comments in social networks.
You need to have a BuzzSumo account to access most functions, but you will not be disappointed.
You probably already know that in 2017 backlinks still rule the web. It is one of the most important ranking factors for all the major search engines and that is why you need to devote a lot of time and effort to gain quality do-follow links from relevant websites in your niche.
Ahrefs SEO Toolbar came to make backlink analysis much easier for you, but not just that. It will also help you analyze keyword difficulty, on-page SEO settings, and competitors’ domain and URL ratings to see if your backlink profile will let you compete for the sweet spot on the first page of Google.
It will also give you a page and domain overview to make sure you have all the information to beat your competition in search.
Ahrefs, as a wholesome toolset, provides its users with one of the biggest backlink indexes in the industry, which powers a variety of tools like Site Explorer, Keywords Explorer and Content Explorer..
But today we are talking about toolbars. And the most important feature you need to use in Ahrefs SEO Toolbar is backlink report for any website or page.
Once you have installed Ahrefs SEO toolbar and opened the page in question, click on “BL” in the top menu to see every website that links to it.
Now that you have these backlink prospects, you need to craft content that would be better than that of your competitors, get in touch with websites who link to them (now that you know who gives your competitors SEO juice) and convince them to link to you instead.
You can also use Ahrefs toolbar in the search. Google the keyword you would like to rank for and you’ll notice that under each result there are metrics. Compare Domain Ranking and URL Ranking of your competitors with yours to figure out if you will be able to rank for the keyword. You can also click on Backlink report right from search and start gaining backlinks to your website right away.
Making your website rank high is no easy task. Luckily, there are handy SEO toolbars to help you do that.
From examples I described in this post, you can see that the ranking can be divided into the following steps:
- Find your competitors
- See what content works well for them
- Choose popular topics and create the best content you can
- Find your competitors backlinks and claim them for yourself.
With enough dedication and effort, you can rank for any keyword. And now you have all the tools to make the journey a bliss.