The internet has certainly made the task of managing a brand far more challenging. It used to be the case that bad customer experiences were events that could be dealt with in isolation, but now, thanks to customer reviews and social media, bad news about your business can spread in...
SEO can be difficult and confusing if you do not know what you are doing. Yet, it is also one of the most rewarding marketing strategies you can get involved in—especially if your business uses content to engage the target audience and customers. According to Outbrain,“search is the number one...
Digital marketing is taking over the world of marketing today and with time; marketing is gaining a whole new dimension in the digital world. There are many new innovative ways in which certain products are being marketed, and there are some professionals who solely depend on the marketing strategies online...
If you are thinking of optimizing your WordPress site for better search engine ranking, you must know about Yoast SEO, the best plugin that can make your job much easier! The plugin grabs an impressive 4.8-star rating and has over a million active installations. It is obviously the first choice...
Ever since the beginning of the Internet, having a website meant being as visible as possible, and while that worked pretty well when the Internet was a small and underpopulated space, it started becoming more and more difficult as the number of websites increased. Fast forward to modern days, the...
In the modern age, so much of our day-to-day life is centered around being online. Whether we are shopping for the latest kitchen gadgets, uploading photos of our cocktails to send to our mates or simply surfing the internet to find out what to watch on TV, as a society...
In 2016, integrating digital marketing strategies into a company seemed to slow down. Apparently, business owners wanted to focus more on developing toolsets and tactics that compel leading customer experience. This 2017, marketers continue to focus as much as possible on providing top-tier customer experience. That being said, let us...
If you are in two minds about whether or not to use WordPress plugins, rest assured that, you simply cannot do without it for search engine optimization. How well you can optimize websites for search engines determines the level of success in SEO and the plugins are crucial for taking...
Pinterest for some years is continuing to grow in influence as a social media platform and instead of remaining just a trending platform, now emerged as the new visual search engine. With high-quality visuals and by targeting appropriate keywords you can easily boost the discoverability of your website. At present,...
Google algorithms ensure the best user experience possible, spam is kept on a tight leash and good SEO practices are rewarded. As searches shift from desktop to laptop and then to mobile, user experience has been of topmost priority for Google. With almost all sites going the mobile-friendly way, another...
