Creating quality, shareable content is key in marketing your online brand. Your business’s goal should be to promote engagement through actionable posts. Develop interactive content that is tailored to your audience’s needs and interests in order to gain more traffic for your site. Reach out to industry leaders and community...
If you are using digital marketing, there is no question anymore that content is king. Without good content, visitors do not have any reason to visit your website, and so you do not gain any organic traffic, making you reliant on direct traffic and physical advertising. Businesses that become dependent...
SEO stands for search engine optimization. If your website is SEO friendly, the chances that it ranks better in Google and generates website traffic is greater. Putting it in a simple way, in order to “do better” in Google or other search engines, your site must be SEO friendly! What...
Ever since the time of the Panda update, Black Hat SEO has been gradually fading away. The launch of Hummingbird marked the end of the reign of Black Hat SEO. However, a very recent post and thread on Search Engine Roundtable has asked if Black Hat SEO is still alive...
If Google Analytics is a powerful tool for analyzing users’ behavior on your site, then Search Console (former Webmaster Tools) is also a key part of how users get there. Here is the key information regarding new search console tools. 1. Search Appearance In this search aspects topic, you can...
Websites create the online identity for businesses. How people perceive your business entity depends on the quality of the site, hence web designing is critical for any website. Websites create the all-important first impression that leaves a lasting impact on the business fortunes because it is an integral part of...
When it comes to online selling, then it is essential that you make potential customers aware of your product or brand. Unless you make sure that the news of your product or service has reached the minds of the audience, it is not possible to get potential leads. It is...
There are over 150 million blogs on the internet today. With this big number, it is obvious you need an outstanding blog if it is to rank high in SERPs (search engine results pages) and if it is to attract targeted traffic. So, what design elements do you need to...
The internet has certainly made the task of managing a brand far more challenging. It used to be the case that bad customer experiences were events that could be dealt with in isolation, but now, thanks to customer reviews and social media, bad news about your business can spread in...
SEO can be difficult and confusing if you do not know what you are doing. Yet, it is also one of the most rewarding marketing strategies you can get involved in—especially if your business uses content to engage the target audience and customers. According to Outbrain,“search is the number one...
