Esther West

It is the time of the year again and you are probably gearing up to greet the customers who will be landing on your website to buy stuff to make the coming spring memorable. Since your website represents your brand, you need to make sure that you have made some

So, you have slapped hundreds of images on the home page of the website and have added some heavy animation too to capture the attention of the audience at the very first glance. But you know what? These HD images and the long animation that you have developed painstakingly are

If you are a web designer, you will have to keep updating your skill set in order to keep up with the changes that are affecting the industry. Here are a few things you need to focus on: Rediscovering your basics Obviously, it is very important to keep up with

There are many websites that make users visit them again and again. Have you ever wondered how they have managed to do so? No, this is not magic; they use certain psychological techniques that pull at our emotional strings, driving us towards them consistently. Here are a few such techniques

The concept of web design has undergone a massive change in the past few years. Websites have become much more features rich and engaging. The process of developing a website has become much more complex. But thankfully, a number of awesome tools have come up recently and they are helping

Just a few years ago, designing and developing a website from the scratch was immensely difficult and complicated. None but a web developer could design and develop a website. People from non-technical background would have to hire web developers and pay top dollars just to launch a simple website for

Designing an ecommerce site isn’t always the easiest task. You have to meet your client’s requirements, keep in mind the technical challenges, and focus on how to attract and retain the customers of your client. But it isn’t impossible either. All you need to do is pay